Six Strategies for Successful E-commerce E-Mail Marketing

Are you considering e-mail marketing services in Massachusetts for your e-commerce business? If not, you could be missing out on an opportunity to boost sales and build valuable customer relationships. Here are innovative e-mail marketing strategies you can use to maximize profitability from your online business.

Integrate with Feature-Rich E-Marketing Platform

Most digital marketers agree that e-mail marketing services in Massachusetts can help online businesses regularly communicate with customer base and overcome the challenge of in-person customer interaction. E-commerce e-mail marketing is a thriving subset that requires time, attention and creative strategies to be successful. One of the simplest things an e-commerce business owner can do is ask the e-commerce website design company to integrate the website with a popular e-marketing automation platform such as Constant Contact,  MailChimp.

Target Shopping Cart Abandoners

A good e-commerce website design company will not only sync your website with MailChimp for effective distribution but also ensure that it is integrated with your shopping cart so that you can track and develop strong e-mail marketing strategies for your best prospects. For shopping cart abandoners, you can send e-mails reminding them of items left behind or notifications of discounts on items not purchased.

Create Customized Campaigns

The advantage of using the MailChimp platform is that you can create and send emails that equal the look and feel of your brand. This will foster brand recognition and provide a seamless experience to customers. Another benefit is that you can segment customers into various groups based on factors such as gender and past purchasing behavior. You can also easily add to subscribers and then create customized marketing campaigns targeting their needs and requirements so that they are encouraged to come back and make a purchase.

Reward High Value Customers

Expert companies offering digital marketing services recommend cultivating relationships with loyal customers including those who frequently purchase from your business, provide referrals, and follow through on your emails. You can offer them exclusive previews, deals, free shipping services or deep discounts to make them feel valued and drive them back to your store for more purchases.

Strategize For Seasonal Sales

Seasonal and holiday themed e-mail campaigns are a great way to take advantage of seasonal demand and increase sales during peak seasons. E-mail marketing platforms offer holiday-themed templates so that you can send out festive and fun e-mails to customers. If you’re currently working with an e-commerce website design company to create a new website, ask them if the e-mail marketing platform they’re integrating provides this feature.

Take Advantage of Transactional Mails

Don’t ignore transactional e-mails because these usually have higher engagement rates than other types of marketing emails. Use the opportunity to offer discounts on next purchase or cross-sell similar or complementary products a customer may need. For promotional emails, make sure the subject line and preview text are optimized because these create the first impression. The subject line and preview text should pique the reader’s curiosity and convince them to open your message.

For more such innovative e-commerce e-mail marketing ideas, simply get in touch with your trusted digital marketing company in the USA!

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